Helping customers make the most of their opportunities

As the food packaging industry undergoes substantial expansion, WNA CEO Julian Stauffer reaffirms the company’s commitment to manufacturing world-class machinery and delivering excellent customer support.

These are interesting times in our industry: the global food packaging market is expected to continue growing at a steady pace of 5% annually. More specifically, we are seeing an increased demand for smaller portions and healthier meals with longer shelf lives. Consumers are increasingly factoring sustainability into their purchasing decisions; this applies to the food they buy and the packaging it is sold in. More than ever, as the food packaging industry grows, manufacturers are searching for innovative technologies to help them achieve their sustainability goals.

Julian Stauffer, CEO of WNA

At Waldner North America, we are excited about the opportunities that lie ahead. In September, we attended Pack Expo in Las Vegas for the industry’s biggest annual gathering and enjoyed so many positive face-to-face conversations with customers. We celebrated their successes, discussed challenges they are facing and talked about how we can further support them in growing their businesses.

At the show, we reaffirmed our commitment to our customers and their experience at every step of their journey: designing and building the right machine for their product and providing top-of-the-line aftermarket support services. We understand that supporting our customers is critical for making the most of their packaging technology during a time of such opportunity and growth for the industry.

Supporting customers has been in Waldner’s DNA since its foundation in 1908. The company started as a small, customer-centric metalworking business in Germany with a commitment to excellence. A few decades later, it manufactured its first piece of food packaging equipment, bringing new capabilities and establishing higher levels of efficiency in the industry. At its core, Waldner is a pioneer in sustainability for the food packaging industry, and we are always happy to share our expertise in this area with new and existing customers.

We are proud to be a part of the global Waldner family. A few weeks ago, the WNA team traveled to Germany to celebrate Waldner’s 115th anniversary. In this issue of the WNA newsletter, you will read about the Oktoberfest celebration at Waldner’s headquarters in Wangen im Allgäu, in southern Germany, to honor this remarkable milestone. We toasted Waldner’s long-standing success together with 1,000 team members from all over the world.

You will also read an informative piece we crafted about the differences between the three primary food sterilization processes: aseptic, retort and Extended Shelf Life (ESL). Having a better understanding of these processes can help you make well-grounded decisions when it comes to your products. Helping you make better decisions is what we are all about.

Enjoy your reading!

Check out the stories of the November 2023 Newsletter:

How innovative solutions in food packaging can lead to sustainable success

Understanding shelf-stable food packaging processes: Aseptic, Retort and ESL

Waldner toasts to 115 years of excellence with a traditional Oktoberfest

Meet our Staff: Wolfgang Brilisauer


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