A Quick Guide for Choosing Right Packaging for Your Products


Packaging lays the foundation of a product's branding and presentation. As a manufacturer, the packaging you choose is one of the critical factors in making the product a success. The right packaging does much more than just attracting customers. It ensures product safety while in transit and keeps them fresh until it reaches the consumer. This reinforces the quality of the brand in the consumer's mind. Design, branding and functionality are key elements for packaging success. Let us now understand what are the factors that help manufacturers choose the right package for their product.

1.Product requirements

Before choosing any packaging, the first and foremost consideration for a manufacturer is the needs of the product. In order to identify the right packaging for your business, analyzing ideal storage conditions so that the product quality remains unchanged throughout its shelf life is vital. For example, coffee comes in a variety of package formats, but all coffee has one need in common; minimize exposure to oxygen while enabling outgassing. If your company is in the coffee business, you will likely choose packaging with a one-way valve for gases to escape. As such, a flexible pouch could be a great option for coffee packaging. Understanding a product's unique needs and characteristics is the key to choosing the correct packaging.

2.Materials and sustainability

The type of packaging material impacts how a product is perceived by and presented to consumers, as well as how it protects the product. Flexible packaging options are light-weight in comparison to metal cans or glass jars, reducing packaging freight costs and carbon footprint. retort packaging, which protect products for longer shelf-life, are improving in their ability to be environmentally friendly. Packaging material also has an impact on how your products will be displayed to consumers. Flexible packaging can yield excellent printing results and help promote brands through more prominent marketing surfaces. A clear pouch is also a potential packaging solution for manufacturers who want their products to be visible to consumers. A compostable package may not protect the product as long, but it does provide an eco-friendly perception which can present well to consumers.


Before finalizing packaging, manufacturers should determine the scope of their budget. After a budget is determined, then the materials can be selected to make their designs more attractive to consumers. For example, high-end materials like glass or natural fiber do a great job in providing a premium look for a product. However, they are quite expensive and involve considerable risk in storage and transportation. On the other hand, cost-effective options like pouches and food grade carboards are not only reasonable, but they also provide sufficient protection combined with interesting design opportunities. Striking the right balance between creative marketing elements versus how much to spend can greatly impact the success of your project.


Before selecting the type of packaging, and the format or design, manufacturers need to determine the quantity of product they want to put in a package. Packaging comes in different portions and sizes. When a manufacturer wants to sell a particular product in different sizes, they should choose a type of packaging that is easily produced in various sizes. To have a small portion, regular portion, and then a family portion is normal across a product line. Custom pouch packaging is an ideal example of a package type that helps create a coherent line of products, which is selected in the design, format, and branding across the various sizes.

The ultimate packaging solution

After considering the above points, if you think pouch packaging is ideal for your products, we have great news for you.

Waldner North America specializes in automated filling and sealing packaging equipment such as pouch filling machine and spouted pouch filling machine for shelf stable food products in cups, trays, pouches and spouted pouches. Our core food product applications include fresh and cultured dairy products, baby food, pet food & treats, prepared foods and ready meals. Waldner’s DOSOMAT rotary and inline pouch systems offer solutions for low output pouch filling and high productivity, high-volume pouch filling applications. Each stage of this process ensures extremely efficient control and handling of the pouch, multiple pouch filling options including advanced filling systems combined with ultrasonic sealing.

Popup Popup